6 replies to this topic

[Nvyseal]

Microsoft's ad push for its new Windows 7 operating system breaks tonight, and this time, instead of relying on Bill Gates, Jerry Seinfeld or a raft of other celebrities, ad agency Crispin Porter & Bogusky is using good, old-fashioned PR from magazines and bloggers to plug the product.

Windows 7, the long-awaited follow up to Windows Vista, is slated for worldwide release Oct. 22. The marketing push behind the product begins tonight with a 30-second TV commercial that breaks during the CW's prime-time premiere of "Vampire Diaries."

The spot, plainly dubbed "Good News," aims to harness third-party credibility and share with consumers a slew of positive Windows 7 product reviews penned by outlets such as CNET, Gizmodo, Maximum PC and the Seattle Times.



Kylie
The star of the ad is young Kylie, who's fast become Microsoft's poster child for Windows as a user-friendly operating system.

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[scaramonga]

Cute

[Nvyseal]

What a sweet kid, but in real life, i bet she's a handful

[m.oreilly]

hehe, it made me tired thinking about that...imagine what enip is going through atm though wonderful times at that age, and he is young enough to handle it.

[David_Heavey]

m.oreilly, on Sep 11 2009, 11:24 PM, said:

and he is young enough to handle it.

Must ask him how he does it hehe

[scaramonga]

Here was me thinking it was a girl lol

[David_Heavey]

I was talking about Enip you muppet