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images/news/dell.jpgThe Dell Adamo is definitely coming, as evidenced by Dell giving it its own Web site featuring only the Adamo name and the words "coming soon." But what the Adamo will be is the subject of a fair amount of speculation. The most popular rumor is that the Adamo will be an ultrathin laptop to compete with Apple's Macbook Air. According to multiple sources, the rumors seem to have started with fashion site UptownLife reporting that "Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air." However, the article at UptownLife has since been removed, so it's unclear now how valid its claims were.
A New York Times blog picked up on UptownLife's rumor, trying to score some more concrete confirmation for the ultrathin laptop. This piece referenced some nervous body language by Dell VP of consumer sales and marketing Michael Tatelman when asked about Dell making a laptop to compete with Air. Tatelman's verbal response to the question was just as telling as his body language, which is to say it was fairly ambiguous. "I think we need to get some iconic products out there, so people associate Dell's brand with other things," the cagey exec said.
Engadget picked up on the Adamo story independent of UptownLife, claiming with an anonymous source that Dell will be marketing the Adamo as "the world's thinnest laptop" and will be made available as early as February.
Dell Adamo
Source
A New York Times blog picked up on UptownLife's rumor, trying to score some more concrete confirmation for the ultrathin laptop. This piece referenced some nervous body language by Dell VP of consumer sales and marketing Michael Tatelman when asked about Dell making a laptop to compete with Air. Tatelman's verbal response to the question was just as telling as his body language, which is to say it was fairly ambiguous. "I think we need to get some iconic products out there, so people associate Dell's brand with other things," the cagey exec said.
Engadget picked up on the Adamo story independent of UptownLife, claiming with an anonymous source that Dell will be marketing the Adamo as "the world's thinnest laptop" and will be made available as early as February.
Dell Adamo
Source
