NEW YORK, NEW YORK -- Facing a downturn in book buying, and competition from online e-books, publishers are increasingly turning to cell phones. No, they're not publishing new books on phones, as they obviously should. They're trying to market paper books via cell phones.
Two major publishers today announced new initiatives to reach out to cell phone users.
Penguin Group (nothing to do with Linux) launched Penguin Mobile, which is a free iPhone app that enables users to get news about new book releases, listen to the company podcast and read sample chapters. Insanely, the books themselves will not be available on the app.
Random House yesterday launched an iPhone app of its own, which makes full, older books available for reading free. New titles, again, are not available via the application.
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Clueless book publishers miss huge opportunity
Started by
Linoman
, Dec 10 2008 07:22 AM
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Linoman
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Posted 10 December 2008 - 07:22 AM
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