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NVIDIA: "We're Going to Open a Can of Whoop Ass"


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#1 Nvyseal

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Posted 14 April 2008 - 06:01 AM

images/news/nvidia.jpgFor the past two weeks Intel and NVIDIA have been playing a game of cloak and dagger with technology press, complete with secret slide shows and secret slide show rebuttals. At the heart of this covert battle is the integrated graphics market, and some of the claims attached to it.

Intel senior vice president Pat Gelsinger fired the first volley at the Intel Developer Forum last week in Shanghai. "First, graphics that we have all come to know and love today, I have news for you. It's coming to an end. Our multi-decade old 3D graphics rendering architecture that's based on a rasterization approach is no longer scalable and suitable for the demands of the future," he said.

Gelsinger's bold statement was an introduction to Intel's upcoming Larrabee graphics architecture, but it was enough to put NVIDIA on full alert. Larrabee is Intel's first attempt at a discrete graphics processor in nearly a decade, with first samples expected to ship and stay competitive with NVIDIA and AMD graphic processors.

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