Ultimate full looks to be officially headed down to $320 from $400, and the upgrade is down to $220 from $260; Home Premium is now at $130 from $160. Will the dip be enough to entice plenty of new OS upgraders?
Other developed markets will also see price cuts, while in emerging markets, Microsoft is eliminating the distinction between full and upgrade versions of Home Basic and Home Premium as it attempts to convince more users there to use genuine software.
Will the dip be enough to entice plenty of new OS upgraders?