0
images/news/generic.jpgNielsen, the 40,000-employee behemoth that most consumers know as the source of TV ratings, has announced today that it will enter the online market for filtering and watermarking copyrighted content. The announcement was made in concert with watermarking company Digimarc, whose CEO called that deal "a major step forward in realizing our vision of digital watermarking becoming a standard feature of all media content."
Nielsen already has tremendous experience in this market. It currently monitors more than 40 percent of global television viewing and detects the songs playing on more than 1,600 radio stations in North America. More than 95 percent of all national TV programs are already watermarked by the company using a system of encoders at local television stations.
The goal is to watermark all the major sources of digital content, including television shows, movies, music, and even video games. With so much television content already containing Nielsen watermarks already, the company has enough experience in the business to make a plausible case when it approaches music labels and movie studios about extending the technology to DVDs, CDs, and downloadable content. Fingerprinting will be used as a backup in cases where no watermark is present.
When the system spots a piece of content that violates the preset rules (by including more than two minutes of copyrighted video, for instance, or other preprogrammed rules), it allows companies to block the file from being displayed.
Read the whole nasty Nielsen article
Nielsen already has tremendous experience in this market. It currently monitors more than 40 percent of global television viewing and detects the songs playing on more than 1,600 radio stations in North America. More than 95 percent of all national TV programs are already watermarked by the company using a system of encoders at local television stations.
The goal is to watermark all the major sources of digital content, including television shows, movies, music, and even video games. With so much television content already containing Nielsen watermarks already, the company has enough experience in the business to make a plausible case when it approaches music labels and movie studios about extending the technology to DVDs, CDs, and downloadable content. Fingerprinting will be used as a backup in cases where no watermark is present.
When the system spots a piece of content that violates the preset rules (by including more than two minutes of copyrighted video, for instance, or other preprogrammed rules), it allows companies to block the file from being displayed.
Read the whole nasty Nielsen article
