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images/news/breakingnews.jpgNickelodeon, citing research that shows younger children are adopting more sophisticated technology, is introducing a line of consumer electronics branded with personalities from some of its most popular shows. SpongeBob, for example, is used for an alarm clock and a portable media player, among other devices.
The merchandising effort also reflects a bid by Nickelodeon, part of Viacom, to sell more expensive products that will appeal to core fans as they age.
"We're finding that kids have one foot entrenched in kid-dom and another entrenched in technology and things you might normally associate with adults," said Leigh Anne Brodsky, president of Nickelodeon and Viacom Consumer Products.
I had to post this one.
Full story @ C|Net
The merchandising effort also reflects a bid by Nickelodeon, part of Viacom, to sell more expensive products that will appeal to core fans as they age.
"We're finding that kids have one foot entrenched in kid-dom and another entrenched in technology and things you might normally associate with adults," said Leigh Anne Brodsky, president of Nickelodeon and Viacom Consumer Products.
I had to post this one.
Full story @ C|Net
