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AMD levels channel with quad-core launch


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#1 KelpFries

KelpFries

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Posted 17 September 2007 - 01:32 PM

images/news/amd.jpgAMD claims it has responded to partner concerns by putting the channel on an even footing with A-brands for the launch of its long-awaited first quad-core server processor.

Nine months after Intel unveiled its first quad-core processors for servers, workstations and desktops, and six months later than planned, AMD has finally launched its own quad-core x86 family ­ Barcelona.
Richard Baker, European channel marketing manager at AMD, said: “In the past we kept the big guys happy and introduced the product to the channel later. But we’ve emphasised the channel with this launch. This was one of the reasons behind the delay.”

Baker said major challenges included ensuring there were high enough volumes and qualifying the technology with the main motherboard manufacturers.

Full story @ VNUnet





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