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images/news/sony.jpgSony Pictures will on Monday launch an online video network that seeks out and rewards new talent and enables videos to be uploaded in high definition.
Crackle represents a relaunch for the video-sharing site Grouper, bought by Sony for $65m last August in one of the biggest Web 2.0 acquisitions of a San Francisco Bay Area company.
Crackle becomes part of an increasingly crowded video sector, where high-quality content can be a differentiator. The Sausalito-based company also sees itself seizing on a trend of content creators becoming more professional and seeking mainstream acceptance.
msnbc
Crackle represents a relaunch for the video-sharing site Grouper, bought by Sony for $65m last August in one of the biggest Web 2.0 acquisitions of a San Francisco Bay Area company.
Crackle becomes part of an increasingly crowded video sector, where high-quality content can be a differentiator. The Sausalito-based company also sees itself seizing on a trend of content creators becoming more professional and seeking mainstream acceptance.
msnbc
