4 replies to this topic

[clarky3429]

Yahoo! stops chasing Google

By Louisa Hearn
January 25, 2006 - 11:57AM

Yahoo! has ceded the top spot in the search market to Google as the global leader continues to wrest both market share and advertising revenue away from its competitors.

In an interview with Bloomberg News Yahoo!'s chief financial officer Susan Decker said: "It's not our goal to be No. 1 in internet search. We would be very happy to maintain our market share."

Although Yahoo! was one of the first entrants into the search market in 1994, it has more recently been active in buying up start-up companies in the social networking sphere as it seeks to claim a niche for itself by tapping into online communities.

Last year, it bought Flickr photo-sharing website and del.icio.us for bookmarking favourite websites and also recently acquired music and playlist sharing website WebJay.

In spite of such initiatives, the company is still losing consumer clicks to its search rival.

Although search statistics for December are yet to be released, during November Google increased its lead in the US market by 5.2 per cent, reported ComScore Media Metrix, which put Google's US market share at 39.7 per cent compared with Yahoo!'s 29.5 per cent.

Nielsen/NetRatings estimated Google's share at 46.3 per cent for November compared with 23.4 per cent for Yahoo!

Yahoo! is also starting to feel the pinch of Google's might in the market when it comes to search-related advertising, which has become a core revenue driver for search companies.

Last week, Yahoo! missed analysts' earnings targets for the fourth quarter as it conceded that Google was doing a better job at identifying which ads would generate the most revenue.

Chairman Terry Semel said in an interview last week with AP: "Frankly, Google has done a better job than us."

Yahoo! has unveiled plans to make advertisements more relevant to search terms, with integration of some new algorithms into its search engine this year.

"Our goal has been to hold our share and to be a leading, if not the leading, total marketing platform, which would include both brand and search," Ms Decker told Bloomberg.

"We have held our own, and we should gain revenue share in the industry as we roll out these new initiatives."

[RedInferno]

You should put this on the front page shane

[clarky3429]

im not a newsposter i dont think i can!!

[tnctx02]

Google everything before long!!

[ShadowFox]

google clothing line, google internet service, google food services... I Can see it now . But seriously Yahoo!'s bee awesome, still is, but with the internet expanding and new people joining daily it no surprise other engines have came up and topped the once strong Yahoo! but, Yahoo! will always be my favorite