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Google and AOL? Yahoo leaves the race!


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#1 Neon

Neon

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Posted 16 December 2005 - 07:32 PM

It seemed Microsoft were gonna be the winners in the race for AOL, that may of changed!

Google is in exclusive talks about taking a stake in Time Warner's internet unit, AOL, say reports.
Under the deal, Google would pay $1bn (£565m) for a 5% stake in AOL, the Wall Street Journal website has reported. The two firms have declined to comment.

Time Warner has been seeking a partner to boost AOL's value, which would in turn lift the US media giant's shares.

Any deal between the two sides would freeze out Microsoft, once considered the front-runner for a deal with AOL.

Yahoo had also been in talks with Time Warner but dropped out in November, reportedly because was because the media giant wanted to retain a majority stake in AOL.

Under pressure

Time Warner has seen its share price plunge since 2000 and has come under pressure from investors to shake things up.

A tie-up with Google would make sense. Time Warner has been losing out online to rivals like Microsoft and Yahoo.

For its part, Google may be interested in getting access to AOL's e-mail and instant messaging service.

It would strengthen Google's hand against rivals Yahoo and Microsoft, who have well-established webmail and instant messaging services. Google is a relative newcomer to this area with Gmail and Googletalk.

A deal would also allow Google to reach AOL's well-established online communities and benefit from the sale of adverts.

AOL already uses Google's search engine and the arrangement is estimated to account for 2% to 4% of Google's revenue on a net basis.

"From the Time Warner and AOL perspective, it's been a plus obviously that they're getting fought over," Barrington Research analyst James Goss told the Reuters news agency.

"Also, AOL has had a long-running relationship with Google so it would seem to me that it would be the most logical thing to continue that relationship if they could strike favourable terms," he added.

Also related to this, Yahoo are out of talks on AOL stake

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