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[Neon]

As always MS want to wipe a rival out, this time is no different, they are hoping to persuade companies to dump rival Oracle’s 10g database.

Microsoft Corp. yesterday officially released its flagship database SQL Server 2005, a product the company said is now truly ready for big businesses.

Microsoft officials are hoping that the Enterprise edition of SQL Server 2005 -- the successor to the 5-year-old SQL Server 2000 -- can erode the dominance of Oracle Corp.’s 10g database and IBM’s DB2.

At its San Francisco launch event, Microsoft also released its Visual Studio 2005 development tool and announced its forthcoming data integration software, BizTalk Server 2006. But the focus was on SQL Server 2005, and Microsoft officials trotted out a set of Fortune 500 corporations that have already adopted the software for their most mission-critical applications.

Ken Richmond praised the integration of the latest editions of Visual Studio and SQL Server, which he said increased the productivity of his programmers by allowing them to write database applications in the easier C# or Visual Basic code rather than the increasingly esoteric T-SQL language.

Microsoft has acknowledged in the past that the tricky integration of the two products was one reason SQL Server is coming out now two years late. But, said Microsoft CEO Steve Ballmer, it is also why SQL Server is now much more scalable, secure and efficient to deploy -- and why IT managers and developers will find “the whole greater than the sum of these products”.

Looks like another MS product that will more than likely be here to stay!

[RedInferno]

Here the go again...assimilating everyone with the essence of bill gates