5 replies to this topic

[Nvyseal]

The commercial cuts from a John Hodgman wannabe (Microsoft employee Sean Siler) to a black woman standing before a whiteboard with scientific scribblings. "I'm a PC, and I'm not what you call hip," she says. The commercial segues from glass wearers to jeans wearers to someone who studies jeans—or did he mean genes? I like the last guy. "I'm a PC, and I sell fish."



By sheer numbers, Microsoft beats Apple. The 60-second spot features more than 25 different people as PCs compared with Apple's one in all its TV spots. In that sense, the opening character is right when he says that he's a stereotype. Microsoft's commercial does break free the stereotype pushed by Apple--the idea that PC users are nerdy, wear glasses and sport bad suits.

There are two 30-second spots, which also begin with Sean talking about being a PC. "I'm a PC, and I'm not alone," he asserts in one of the shorter commercials. The shorter spots are more international in feeling, which appeals to me. I like them better than the longer commercial.

Via eWeek

[m.oreilly]

i liked those. i think they got it right. kinda does give you a view of the width and breath of the MS user base. time to go study some jeans...

[Nvyseal]

I like it also. It does show you where most of the power of computing is coming from

[highlander]

WOW!!! go M$$$$$$$$$$$$$$$$$$$$$$$$

[Roadrunner]

It's about time M$ fought back

[m.oreilly]

thing is, is that they really are ahead. the world uses MS for it's OS needs. that said, i'm awaiting ballmer to post...