0
images/news/dvd.jpgThe high-definition DVD format war has turned into a format death watch.
Toshiba is expected to pull the plug on its HD DVD format in the coming weeks, after a rash of retail defections that followed Warner Home Video's stunning announcement in early January that it would support only Sony's rival Blu-ray Disc format after May.
Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.
But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
Read More
Toshiba is expected to pull the plug on its HD DVD format in the coming weeks, after a rash of retail defections that followed Warner Home Video's stunning announcement in early January that it would support only Sony's rival Blu-ray Disc format after May.
Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.
But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
Read More
