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images/news/gaming.jpgThe Scottish government recently announced that its anti-drinking and driving campaign will utilize video game ad space.
Public Service Announcements (PSAs) in the past have had a very low impact on behavior. An estimate of the size of the audience for the US Ad Council's drunk driving campaign earlier in the decade detailed just how limited the influence was. 902 television ads were shown in 30 markets, and data showed that an average of only 11.2% of households watched even a single PSA.
With the television audience becoming more segmented, making it less and less viable as a public service medium, Scotland has opted for a new approach. Today, it announced it will test the efficacy of in-game advertisements -- an area currently dominated by companies strategically placing products or using dynamic background advertisements. Its objective is to reach more people than TV advertisements ever did.
Read more over @ Betanews
Public Service Announcements (PSAs) in the past have had a very low impact on behavior. An estimate of the size of the audience for the US Ad Council's drunk driving campaign earlier in the decade detailed just how limited the influence was. 902 television ads were shown in 30 markets, and data showed that an average of only 11.2% of households watched even a single PSA.
With the television audience becoming more segmented, making it less and less viable as a public service medium, Scotland has opted for a new approach. Today, it announced it will test the efficacy of in-game advertisements -- an area currently dominated by companies strategically placing products or using dynamic background advertisements. Its objective is to reach more people than TV advertisements ever did.
Read more over @ Betanews
scaradrunka 
