When the company launches Windows 7 on Oct. 22, it will price Windows 7 Home Premium, likely the most popular of the three editions available at retail, at €119.99 in the European Union (EU) and charge £79.99 in the U.K., an EU member that has retained its own currency. Those prices are the equivalent to $168.66 and $132.14 U.S., respectively, at Saturday's exchange rates.
U.S. consumers will pay only $119 for the same software after a two-week pre-order sales discount expires July 11. That means EU residents will pay 41% more, and U.K. consumers 10% more, than U.S. buyers for Home Premium Upgrade.
Other editions will come with an even higher surcharge. Windows 7 Professional, the key retail edition for businesses, will sport a price tag of €285, or $400.60, and £189.99, or $313.84, at Saturday's exchange rate. In other words, EU customers will pay twice the $199.99 U.S. price; U.K. buyers will pay 57% more.
The top-end Windows 7 Ultimate, priced at $219.99 in the U.S., will cost €299 ($420.27), or 91% more, in the EU, and £229.99 ($330.36), or 50% more, in the U.K.
Computerworld
UPDATE:
Microsoft: We're not gouging Europe on Windows 7 pricing...
A top Microsoft executive today denied reports that European users will pay more for Windows 7 because of the company's wrangling with antitrust regulators.
Microsoft has said it will price the full editions of Windows 7E -- the "E" stands for "Europe" -- at the lower upgrade prices until at least Dec. 31, 2009. Windows 7E is part of Microsoft's campaign to head off European Union antitrust regulators, who have charged the company with illegally tying Internet Explorer (IE) to Windows, from mandating even more drastic measures.
Microsoft is making the price concession on Windows 7 because of technical issues involving upgrades from Windows Vista. Microsoft will block customers in the EU from doing "in-place" upgrades, which would leave some version of IE on the machine. So it will not be selling "Upgrade" editions in the market, at least not when Windows 7 launches in late October.
Read more Update: Computerworld












